Description

Projects

Module 1: Introduction to Digital Marketing

Class 1: What is Digital Marketing?

• Digital marketing vs traditional marketing

• Where brands invest money online

• Students ko simple example:

  • Facebook ads = Digital posters

  • Google ads = People searching, aap unko dikhtay ho

Class 2: Key Channels of Digital Marketing

• Social media marketing

• SEO

• Google ads

• Email marketing

• Content marketing

• Affiliate marketing

• Real example: Daraz, Foodpanda, Zameen.com ka digital strategy overview

Module 2: Social Media Marketing (SMM)

Class 3: Facebook & Instagram Marketing Basics

• Page setup

• Optimization (DP, cover, bio, CTA button)

• Content pillars

Class 4: Content Creation (Practical)

• Canva use

• Short videos (Reels/TikTok)

• Hooks, trends, captions

• Example: Real estate, clothing brand, gaming page sample content

Class 5: Facebook Ads (Theory)

• Objectives

• Targeting

• Audience research

Class 6: Facebook Ads (Practical)

• Real ad launch

• Budget setting

• Pixel installation

• Practical demo: Leads wala ad + website traffic ad

Module 3: Google Marketing

Class 7: Google SEO Basics

• Keywords

• On-page SEO

• Technical SEO

• Example: Website ko Google pe show karwana

Class 8: SEO Practical Workshop

• Keyword research tools

• Competitor analysis

• Blog post optimization (H1/H2, keyword placement)

Class 9: Google Ads Theory

• Search ads

• Display ads

• YouTube ads

Class 10: Google Ads Practical

• Campaign setup

• Ad groups

• Keyword match types

• Real example: Local business ad launch

Module 4: Content Marketing

Class 11: Copywriting Basics

• Hook formulas

• CTA lines

• Storytelling

• Example: Clothing brand + restaurant ad copy

Class 12: Video Content Strategy

• Script writing

• Storyboarding

• Viral video structure

• Example: 8-second viral Reel formula

Module 5: Email & Automation

Class 13: Email Marketing

• Mailchimp setup

• Lead magnet creation

• Example: E-commerce welcome email

Class 14: Automation Flows

• Abandoned cart flow

• Post-purchase email

• Re-engagement flow

Module 6: E-Commerce Marketing

Class 15: Product Page Optimization

• Images

• Descriptions

• Titles

Class 16: Scaling Ads for E-commerce

• What is ROAS

• Upsell, cross-sell

• Scaling strategy example

Module 7: Analytics & Tracking

Class 17: Meta Pixel

Class 18: Google Analytics (GA4)

• Traffic sources

• Behavior tracking

• Conversion tracking demo

Module 8: Freelancing & Client Work

Class 19: Fiverr Profile Setup

Class 20: Upwork Profile Setup

Class 21: Client Handling

• Portfolio

• Case studies

• Proposal writing with examples

Module 9: Advanced Marketing

Class 22: Scaling Strategies

• Retargeting

• Lookalike audiences

• Multi-channel approach

Class 23: AI in Marketing

• ChatGPT

• Veo 3

• Automation tools

Module 10: Final Project

Class 24: Student Project

Har student aik brand choose karega aur complete strategy banayega:

• Page setup

• Content calendar

• Ads

• SEO

• Analytics